Blog post it one of the most complicated subjects majorly to beginners, however, many people failed to understand the actual meaning of the word “blog.” The word was derived in the year 1997 by Jorn Barger who discovered the word ‘web log’ when he was logging the web, creating and browsing the internet.

In 1999 the terms ‘web log’ was shortened by a programmer Peter Merholz to wee-blog or blog.

Blog is a shared journal or content on the web by a blogger a person who shared, keeps, and updates them. Thence, blog according to the English dictionary is a shared online journal where the blogger(person) can post diaries entries about their personal experience and hobbies.

Now blogging as grown beyond reasoning it’s no longer about sharing personal files but it has grown to the stage where people can meet their needs and engage them with one thing or the other.

Both small and big businesses are now blogging about their brands and thousands of people blog for their living.

The important part of blogging is the idea of choosing the right type of blog you want to do. Every blog has a purpose of existence; hence, you must know what you want to do online to reach your target goal. A blog without any purpose can lead to massive frustration and eventually terminating your blogging visions.


  1. Self-experience blog

This type of blog deals with your personal goal, the blogger builds his content round is own personal goal, hobbies, career, interest, and achievement to engage is community or audience.

2. Branding or niche blog

This type of blog focus on a particular niche (e.g. health and fitness, Nutrition, sport, online teaching, consulting, etc.). The emphasis is on creating a connection with the targeted prospects through the choosing niche. This style of blog is effective because it empowers readers to call for action.

3. Affiliate blog

The nature of this niche focuses on products and services and it is done through your blog by writing genuine reviews on them. The call to action is to buy the product via the partner connection of the site. To be effective, affiliate blogs need to identify goods with outstanding affiliate programs that are on sale. 

4. Guests blog

It allows guest writers who also have experience of a certain niche to increase the audience. These can also help to spread content so that posts will have a wider reach than those published by the author of the site. However, many experts in this field make passive income through guest posting.

5. Podcasting blog

The idea of this blog contains an embedded podcast (usually audio or video, or both) and contains a review, explanation, or transcript of the podcast and a call-to-action link.

With this knowledge on blog and the major types of blog, let take a look at how to research and write a blog that will bring your service before your prospects.


  1. It will improve and enhance your thoughts: 

It’s an art to sit down, extract your thoughts and observations into organized phrases and paragraphs. 

  • It enhances creativity for the blogger:

Creativity is one thing, but editing is another thing. Writing down your thought requires confidence and desire to be exposed. Doubts could be stopping you.

  • Blogs increase your experience:

You accumulate (uncountable) experience as an amount of skill and knowledge acquired by repeating anything. You’re living through an experience, an occurrence that made a lasting impact on your skills.

  • Blogs connect you: 

Blogs connect you to online prospects and finally to the world. Connecting with the global environment offers perspectives and networks that will enhance the learning process, potential, and progress.

  • Blogs are like a voice:

No matter who you are, either introvert or extrovert, blogging makes the globe to hear you clearly and also help them to comprehend your idea.

  • Blogs are like a market:

It’s like a physical market where you can go and get what you are looking for.

  • It engages and improves visibility:

Engagement is a paramount part of any online content or blog post, low engagement results in bad ranking and also causes failure to reach the target.

  • It opens the door of opportunity:

Being known as an expert and an authority in your sector will open all kinds of doors to you – for example publicity exposure, company collaborations, supported content, book sales, money-can’t-buy this kind of experience, and more.

Blogging is very important for any business that wants to connect with consumers irrespective of their regions. 

Blogging is an inbound marketing tool that builds a long-standing partnership and a dedicated customer base. 

It’s maybe very hard for small business to put their brand on the internet because there are tons of competitors with the same brand but having concrete knowledge on how to research and write a blog will help a lot.

Blogging is really useful for a brand to get attention and awareness because this will increase business revenue this can be done by reviewing, discussing, and sharing unique thoughts on the products or the services through the blog post.

All prospects want unique and relevant blog posts not only that but they also want exclusive interactions that a blog will make. E.g., it is not enough to mention items or services on the website. It’s because thousands of businesses are using the same techniques.


Researching is the act of conducting, surveying, and analyzing a specific topic to increase knowledge or write unique content that will meet the prospect’s needs.

Every prospect browses the web for a specific reason and a unique blog post must reach or meet this goal for proper ranking and engagements.

Google loves unique blog posts with a relevant topic, every ranked blog post is the result of high-quality content with deep research.

Sometimes, doing research can be challenging especially when there’s so much content on the internet. Bloggers spent days, weeks even months to research because bad or inadequate blog post research can result in bad content and this can lead to low ranking in the search result.

If you know this, it’s much easier to enhance your writing skills, improve your blog engagement, and work more efficiently. Blog post research will help you solve your problems (and help others in turn).

  1. Find a topic 

If you don’t have a topic, your study would be undirected and inefficient. You’ll spend hours reading dozens of sources, all because you didn’t take a few minutes to develop a topic.

Build a good mind map to visualize your thoughts.

  • Refine the topic

By using this method, you’re going to eliminate any problem quickly. When a topic is refined or improve, there will be proper ranking in the search engine.

  • Find the main source

If you’ve chosen a good subject, you probably have a lot of sources to work with.  Many of this shows that there is something worth mentioning about your subject, and it also gives you a lot of material to mention.

  • Write down your discovery

Now come back to the post and take a peek at the stuff you found out or noticed. Take these statements and pass them to a program like Evernote.

If you need to look at a phrase, do that, and then apply that meaning to your notes. Also, please mention any links the author cites that seem helpful.

But what if I read a book? Isn’t this going to take forever? No, because you’re not going to read the whole book.

  • Do additional research (as needed)

You’ll probably notice a few holes after you’ve begun writing a copy of your article. You may know that one scholar’s statement does not apply to your article, or that you need more detail for a specific section. In this situation, you are free to go back to study when appropriate.

But again, look out for the pit of procrastination masquerading as efficiency! Only do as much additional analysis as you need to answer your query.

  • Keyword research

This is a process of finding relevant words or phrases that the prospects are searching for in the search engine. In other words, it’s about getting to know the language of your future guests and using this information to refine your content.


Originally, people used blogs as a forum to express their views, emotions, viewpoints, and interactions with others, but with little follow-up. 

Blogging has grown to a lot more today. Millions of users use blogs from individuals to companies. Let’s take a look at the other ways blogging can help us:

  • Increased traffic on the website

Blogging gives your company the ability to generate content related to the users on your website. Your social media sites should actively take posts out of your blog and attract links back to your site. Social networking updates should contain links to the blog article(s) on the page, along with enticing and imaginative images, so that your fans can click through to your site.

  • Become a champion in business

Getting thought-out and well-written content will show that the company is a champion in the industry in certain respects. Through a blog post that is tailored for your business, you can show your target audience how experienced and insightful you are in that field.

The aim is to become the market leader in the niche of your business. Convincing your future customer that you are well-versed in your profession, the more trust you to provide them with the knowledge they need.

  • Focus on customer relations

Blogs build and reinforce a connection between the customer, the consumer, or the company, and the brand. Your customer will learn about your products from the ease of their laptop or mobile computer.

This will help create customer interest, as you are now becoming an open and relevant source of knowledge. Your audience or future audience needs to be updated, and that’s what blogging can do regularly.

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